SEO has become the most talked about subject in the community of business owners, bloggers and entrepreneurs, as Im sure you've noticed. There is a very good reason why everyone is gravitating towards this topic and trying to understand it.
Gone are the days of searching through phone books for the number of a near by pizza joint or having to go to the doctor to find out whats ailing you. We simply hop on google and within seconds we have more information than we could ever need! Now, I don't recommend googling your symptoms when you aren't feeling well, but let's face it, we've all done it! It's convenient, it's fast and it's obtainable anywhere in the world. The internet is jam packed full of information that people are searching for everyday and SEO is how they are finding it.
The most common questions I get asked from other business owners is how do I start blogging and how can I increase my SEO. The great news is that these two actually go hand in hand! Blogging is the easiest way to boost your SEO ranking and it can be a whole lot of fun as well.
Over the next few weeks I'm going to be sharing some of my favorite tips and tricks with all of you in hopes, that you too, can start seeing success and new leads through your website and blog!
Today we are going to discuss the 3 C's of Blogging Basics.
The first C stands for Client
In any and every business the very first thing you need to determine is WHO you are targeting. Without this vital piece of information you can't possibly figure out what to blog about. This will vary completely based on the business you operate and the products you are offering.
If you are a wedding photographer, then your ideal client is probably between the ages of 18-25 and female. This doesn't mean that someone older or male may not inquire about your services, however this is the audience that is most interested in what you have to offer.
This may take a little research on your part to figure out exactly who your ideal clientele is but it's SO worth it. This is key to moving forward and seeing results! Without it, we would simply be wasting our time blogging about things that may or may not actually help us cultivate new leads. If you are running your own business, chances are you don't have any extra time to waste, so we want to make sure that we are very intentional when it comes to blogging!
Once you've established who you are targeting the next step is to figure out what they want to know.
The second C stands for Content
This is where a lot of people get stuck. I get messages all the time asking me "what should I be blogging about?"
My first thought to that question goes back to the first C. WHO are you trying to reach? Take a look at your ideal client.
Is it a stay at home mom with little kids?
If so, then they might be interested in DIY activities to do at home with the little ones. They also might want more information on how to navigate through life with a two year old. I can almost guarantee they would click on a link that shared information on Mommy and Me activities or even a special mommy & me outing (such as a photoshoot)
Maybe you don't target moms at all in your business. Let's say your ideal client is a young 30-something male who loves to workout. He's probably really interested in new exercises to promote muscle growth. I bet he would love to read a review on your favorite supplements. He may even be interested in a 12 week program you personally designed and post on your blog once a week.
Do you see where I am going here?
You should be blogging about things that your ideal clients would be interested in. That way when they are searching for things on google or see your blog post pop up on Facebook, they are interested enough to click it and read it.
Now that we know who we are targeting and what they are interested in, lets talk about the biggest deal breaker when it comes to SEO.
The third C stands for Consistency
Consistency is pretty much key to everything, isn't it? This one shouldn't be a surprise, yet I know so many bloggers who are not consistent and it is detrimental to their business.
So what does it look like to be consistent with blogging?
At the very least, you need to be blogging once a week! Every time you add content (a new blog) to your website, you get a little bump in the SEO world. It also builds trust with your current clients. If they know that you post a new blog every Wednesday then they will get in the habit of expecting it and even begin to look forward to it! Especially if you are providing content that they are interested in.
There are many ways to develop a consistent blogging schedule and that is definitely something I want to dive deeper into! In fact, Im going to be sharing even more of my blogging tips & tricks in the coming weeks and you'll get a look at our personal blogging schedule when you subscribe!
Blogging and SEO can seem very overwhelming in the beginning but I promise it's not as scary as it seems. If you can focus on these three things: Client, Content & Consistency. I am certain you will start to see all of your hard work begin to pay off.